New TDC range available NOW
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New TDC range available NOW ⋆
The Drip Co — TDC for short. A new Payyup design inspired by the youth of our community. Softer, more community-friendly, and built around seasonal colors that feel lived-in and ready for any Manawatu day.
A vibe that’s creative, unique and appealing — made for the young people who keep pushing our brand forward. Subtle presence, purposeful comfort: pieces that let you chill and stay ready.
Collection pieces
Relax Hoodie — roomy cut, soft brushed interior, relaxed drop shoulder for layering
Relax Crew — lightweight warmth with a laid-back silhouette
Heavy Tee — substantial cotton weight with a classic boxy fit
Relax Shorts — easy length, elastic waist, roomy pockets
Relax Track Pants — tapered cuff, soft fleece, versatile for movement or lounging
Designed to wear any time, any place, in typical Manawatu weather — rain, wind, or calm. Garment colors are faded black, faded grey, and faded bone for a muted, seasonal palette that pairs across the collection.
Details that matter
Subtle TDC branding inspired by local youth culture
Thoughtful stitching and durable finishes for everyday wear
Softer fabric choices for breathable warmth and long-term comfort
Cut to move: relaxed fits that don’t box you in
For our people, our community, and the world — The Drip Co is more than a name. It’s what we wear when we’re chilling, connecting, and pushing forward together. Available now from Payyup The Drip Co.
Care Instructions
Machine wash cold with like colours.
Do not bleach.
Do not tumble dry.
Do not dry clean.
Do not iron if printed.
Line dry in shade.
Made in Vietnam.
The Drip Co — TDC for short. A new Payyup design inspired by the youth of our community. Softer, more community-friendly, and built around seasonal colors that feel lived-in and ready for any Manawatu day.
A vibe that’s creative, unique and appealing — made for the young people who keep pushing our brand forward. Subtle presence, purposeful comfort: pieces that let you chill and stay ready.
Collection pieces
Relax Hoodie — roomy cut, soft brushed interior, relaxed drop shoulder for layering
Relax Crew — lightweight warmth with a laid-back silhouette
Heavy Tee — substantial cotton weight with a classic boxy fit
Relax Shorts — easy length, elastic waist, roomy pockets
Relax Track Pants — tapered cuff, soft fleece, versatile for movement or lounging
Designed to wear any time, any place, in typical Manawatu weather — rain, wind, or calm. Garment colors are faded black, faded grey, and faded bone for a muted, seasonal palette that pairs across the collection.
Details that matter
Subtle TDC branding inspired by local youth culture
Thoughtful stitching and durable finishes for everyday wear
Softer fabric choices for breathable warmth and long-term comfort
Cut to move: relaxed fits that don’t box you in
For our people, our community, and the world — The Drip Co is more than a name. It’s what we wear when we’re chilling, connecting, and pushing forward together. Available now from Payyup The Drip Co.
Care Instructions
Machine wash cold with like colours.
Do not bleach.
Do not tumble dry.
Do not dry clean.
Do not iron if printed.
Line dry in shade.
Made in Vietnam.
The Drip Co — TDC for short. A new Payyup design inspired by the youth of our community. Softer, more community-friendly, and built around seasonal colors that feel lived-in and ready for any Manawatu day.
A vibe that’s creative, unique and appealing — made for the young people who keep pushing our brand forward. Subtle presence, purposeful comfort: pieces that let you chill and stay ready.
Collection pieces
Relax Hoodie — roomy cut, soft brushed interior, relaxed drop shoulder for layering
Relax Crew — lightweight warmth with a laid-back silhouette
Heavy Tee — substantial cotton weight with a classic boxy fit
Relax Shorts — easy length, elastic waist, roomy pockets
Relax Track Pants — tapered cuff, soft fleece, versatile for movement or lounging
Designed to wear any time, any place, in typical Manawatu weather — rain, wind, or calm. Garment colors are faded black, faded grey, and faded bone for a muted, seasonal palette that pairs across the collection.
Details that matter
Subtle TDC branding inspired by local youth culture
Thoughtful stitching and durable finishes for everyday wear
Softer fabric choices for breathable warmth and long-term comfort
Cut to move: relaxed fits that don’t box you in
For our people, our community, and the world — The Drip Co is more than a name. It’s what we wear when we’re chilling, connecting, and pushing forward together. Available now from Payyup The Drip Co.
Care Instructions
Machine wash cold with like colours.
Do not bleach.
Do not tumble dry.
Do not dry clean.
Do not iron if printed.
Line dry in shade.
Made in Vietnam.
Built for comfort, crafted for pride. This 220 gsm classic tee is a customer favourite — sturdy enough to last, soft enough to live in. Designed to mix and match with the Aotearoa Made range: relax shorts, trackies, crew, and hoodie. Layer up or keep it simple — either way you’re repping where you’re fro
Features
220 gsm pre-shrunk cotton blend for durability and a premium feel
Classic cut that suits all styles and bodies
Clean, minimal design with bold Aotearoa Made branding
Easy to pair with relax shorts, trackies, crew, or hoodie
Available in classic colors and sizes. Grab the classic tee that finishes every outfit and says where you’re from without saying a word.
Care Instructions
Machine wash cold with like colours.
Do not bleach.
Do not tumble dry.
Do not dry clean.
Do not iron if printed.
Line dry in shade.
Made in Bangladesh.
Drop into your hood. The Aotearoa Made Relax Hood is crafted for days when comfort meets statement. Mix and match with our tee, Relax Shorts, and Relax Trackies to build looks that speak your style and rep your tūrangawaewae.
Key details
Fabric weight: 320gsm — substantial, soft, built to last.
Fit: relaxed, modern cut that layers cleanly.
Graphics: subtle Aotearoa-made branding with Māori-inspired motifs and informed elements—respectful, refined, and unmistakably local.
Sizes: limited runs—grab yours before they’re gone.
Made for our people Designed by two Māori brothers from the Waikato, made in Aotearoa, styled for our whānau and the world. High-quality streetwear at a fair cost—built to last, limited in number, big on identity.
Care Instructions
Machine wash cold with like colours.
Do not bleach.
Do not tumble dry.
Do not dry clean.
Do not iron if printed.
Line dry in shade.
Made in Vietnam.
Aotearoa Made Relax Crew
Represent your hood, your home, your whakapapa. The Relax Crew is Payyup’s signature heavyweight sweatshirt — 320gsm of premium, structured comfort that holds its shape and looks fresh wash after wash. Designed to mix and match with our Aotearoa Made tee, Relax Shorts, and Relax Track Pants so you can build a fit that speaks to where you’re from.
Made by two Māori brothers from the Waikato, crafted in Aotearoa with love for our people and community. Built to last. Built to represent. Available in a range of colors to match your whakapapa.
Care Instructions
Machine wash cold with like colours.
Do not bleach.
Do not tumble dry.
Do not dry clean.
Do not iron if printed.
Line dry in shade.
Made in Vietnam.
Aotearoa Made — Relaxed Shorts
Built for comfort. Designed for connection.
Fabric & Feel: 320 gsm mid-weight cotton blend for structure with soft-hand comfort. Durable yet breathable — holds shape through daily wear and washes in, never out.
Fit & Function: Relaxed silhouette with a customisable fit. Elastic waistband with internal drawcord + a covered button fly for extra adjustability. Generous rise and room through the thigh for movement and laid-back vibes.
Style Pairing: Made to pair perfectly with the Aotearoa Made tee, crew neck, or hoodie — mix and match colors for layered looks or tonal sets. Equally at home with slides, sneakers, or boots.
Street-ready comfort that honors home. Made by two Māori brothers from the Waikato, crafted for our people, our community, and the world. Creative. Unique. Fresh. Ours.
Care Instructions
Machine wash cold with like colours.
Do not bleach.
Do not tumble dry.
Do not dry clean.
Do not iron if printed.
Line dry in shade.
Made in Vietnam.
Crafted for connection. The Aotearoa Made track pants let you build a look that’s truly yours: pick your colours, mix and match panels, and wear your roots on your sleeve — or rather, your legs.
Key features
Custom colourway: Choose contrasting or tonal panels to represent where you’re from — rohe colors, crew colors, or a personal palette.
Relaxed fit: Laid-back silhouette that moves with you; roomy through the thigh with tapered ankle for a modern streetwear profile.
Heavyweight build: 320 gsm cotton-blend for structure, durability, and a premium hand feel that breaks in beautifully without losing form.
Aotearoa Made — pick your colors, wear your story.
Care Instructions
Machine wash cold with like colours.
Do not bleach.
Do not tumble dry.
Do not dry clean.
Do not iron if printed.
Line dry in shade.
Made in Vietnam.
G3 Oversized Crew — Payyup The Drip Co.
Third generation of the Work.Hustle.Grind collection. Built for warmth. Built oversized. Built for the streets.
Chunky, baggy cut for that classic streetwear silhouette — perfect for layering or standing solo.
Heavyweight, soft-brushed fleece interior to lock in heat during those cold winter runs.
Available in standout colour ways: Red, Baby Blue, Purple, and Yellow — loud, clean, unmistakable.
Reinforced stitching and premium ribbed cuffs and hem for durability and shape retention.
Classic chenille embroidered Work.Hustle.Grind branding — loud, slick, and made to last.
Fit note: This is intentionally oversized. If you want a closer fit, we recommend ordering one size down.
Generation 4 dropping soon. Cop the G3 now and stay warm, baggy, and bold.
The classic Crayola-inspired design lands hard on a heavy 220gsm tee — built to last, built to flex. Clean, iconic block graphics with that nostalgic pop — but remixed for the streets: louder colors, sharper edges, Payyup mentality. This isn’t a gentle nod to the past; it’s a full-throttle shout for the future.
Wear it to be loud.
Details:
Construction: 220gsm premium cotton for structure and weight — drapes right, holds shape through every wash.
Story: The first official Payyup design — created by two Māori brothers from the Waikato, now repping Manawatū. Made for our people, our streets, and anyone who wants to show up confident and unapologetic.
This is Payyup. Creative. Unique. Fresh. Slick. Wear the tee that speaks before you do.
Care Instructions
Machine wash cold with like colours.
Do not bleach.
Do not tumble dry.
Do not dry clean.
Do not iron if printed.
Line dry in shade.
Made in Bangladesh.
Classic "Furnace" — Payyup Infra red fire. Casual. Pure vibe.
The Furnace relax hoodie: clean cut, infra red graphic that glows without shouting. Easy fit—made for chilled days, late drives, and nights that run long.
Pair with Furnace classic tee, Relax shorts, or Relax trackies.
Infra red pop works with muted neutrals and deep tones.
Fit & quality: Comfortable, effortless cut; durable materials for everyday wear.
For our people, our community, and the world—Furnace brings the warm glow. Chill. Vibe. Payyup.
Care Instructions
Machine wash cold with like colours.
Do not bleach.
Do not tumble dry.
Do not dry clean.
Do not iron if printed.
Line dry in shade.
Made in Vietnam.
WRKHSTLGRND — Classic Tee
220gsm premium cotton. Built for the grind.
No frills. No distractions. Just a clean, classic tee made to move with you through long days and late nights. Cut for durability and comfort: a structured fit that holds shape, a heavier 220gsm weight that stands up to wear, and stitched seams for real-world resilience.
Design notes:
Minimal, bold logo placement — strike-first visual that reads confidence without shouting.
The focused. The calculated. The relentless worker who values function and style.
People who prefer substance over spectacle — those who get things done.
220gsm cotton — substantial feel, long-lasting.
Clean, straight-to-the-point aesthetic — no nonsense. All hustle.
Wear it daily. Wear it to the grind. WRKHSTLGRND — made for the hardworking.
Care Instructions
Machine wash cold with like colours.
Do not bleach.
Do not tumble dry.
Do not dry clean.
Do not iron if printed.
Line dry in shade.
Made in Bangladesh.
Payyup Wahine-first Classic Roses. Bold red blooms: lovely, strong, sleek. Tailored feminine fit in 320gsm premium cotton — structured yet soft. Mix with Classic Tee, Relax Shorts, Relax Trackies. Youth sizes available. High-quality, contemporary streetwear for our people and community.
Care Instructions
Machine wash cold with like colours.
Do not bleach.
Do not tumble dry.
Do not dry clean.
Do not iron if printed.
Line dry in shade.
Made in Vietnam.
